Guaranteed to Last: L.L.Bean's Century of Outfitting America, by Jim Gorman

Guaranteed to Last is a fresh telling of the L.L.Bean story, the tale of how an unknown hunter created an American icon. The book celebrates 100 years of L.L.Bean's place in America culture - through both World Wars, the "back to the land" movement of the 1960s and 1970s, and the Official Preppy Handbook craze of the 1980s - and looks at the brand values that will guide in into the next century. L.L.Bean's most memorable events, products and people are explored through scores of remarkable photographs, illustrations, letters and much more. Available for just $19.12, in celebration of our founding year.