The story candidly reveals Gorman's behind-the-scenes struggles to balance change with tradition and how to shape a career - and a business - around bedrock values. Spanning four decades, it reveals the funny, poignant and often engrossing details of managing the L.L.Bean legacy during the best and worst of times. "Leon Gorman tells this story with his characteristic charm, wit, and self-effacing humor...." - Former US Senator George J. Mitchell